As an entrepreneur, sales are the key driver of all of your business operations. Without sales, you have no profits, no new customers, and you are unable to secure a return on your investment. Your sales affect your business’s growth and how well you can compete with your competitors. How can African women entrepreneurs generate more sales in order to grow their businesses?

Atinuke Adegboye experienced a financial wake-up call when she unexpectedly lost her corporate job. She seized the opportunity to take charge of her financial security, and has since achieved peace of mind by leading an intentional lifestyle grounded in smart money management strategies.

Inflation is the focus of many conversations lately as its effects ripple through economies around the globe. Already dealing with an uncertain business landscape due to political upheaval and pandemic, Africa's female entrepreneurs are now faced with a new challenge —the rising prices of goods and services amid inflationary pressure. How can women sustain their businesses in such dire circumstances?

It is said that Harvard professor Marshall Ganz helped Barack Obama become president by training thousands of volunteers in storytelling. Tap into some of the strategies in this article to uncover this powerful tool for your business!

Double the impact of your gift this giving season by browsing through a selection of thoughtful, unique products made or sourced by AWEC alumnae businesses. As you surprise your loved ones this giving season, your investment will be empowering an African woman entrepreneur somewhere on the continent.

Every persuasive speech, article, or marketing campaign needs to encompass at least one of the three "appeals": ethos, logos, and pathos. What are these appeals and how do you use them in your digital marketing efforts? Continue reading to learn more.

AWEC Atinuke Babatunde shares her strategies to debunking the myth that technology is only for millenials! Building her Instagram page from zero to 45,000 in her forties, is proof that learning goes beyond gender, economics or age.

86% of customers quit doing business with a company as a result of a negative customer experience. What are successful companies like AirBnB, Amazon, and Netflix doing differently to retain their customers?

From corporate banking to the creative sector! AWEC Alumna Daphne Kasambala shares her story of not only building businesses in the creative industry but also pledging her organization's commitment to contribute to the well-being of the artisans, the community and the environment.

African women entrepreneurs are key to the economic growth and development of the continent, but their path to business success is often an arduous one. Cultivating and promoting an environment of ongoing support is key to their sustainability.

Botswana leads Africa with the highest concentration of women business owners. We sat down with AWEC Alumna Mpolokang Gaolaolwe to discuss her entrepreneurial journey and growing up in the Southern African country.

This year, The African Women Entrepreneurship Cooperative turns five, and as the 5th cohort dive into their first month of programming, we look back on a vital component to the organization’s long-term sustainability; partnerships!

AWEC Alumna, Sibusiswe Chitewe spoke to us about how lessons from the program prepared her for an opportunity with the continent’s eastern and southern trading bloc.

It is no secret that Africa’s excessive dependency on raw material exports and imported consumer goods has a debilitating impact on its economies. AWEC Alumna Uzoamaka Izukanne Igweike spoke to us about establishing a business to address this challenge.

After applying to the program and waiting anxiously for the news, 200 women received the invitation for a coveted spot in AWEC’s flagship program. Here’s a brief snapshot about these exceptional African women business owners from across the continent and the diaspora.

A special message from Karen Sippel, co-founder of AWEC

From 3rd - 6th of May, The African Women Entrepreneurship Cooperative (AWEC) successfully hosted its third annual Virtual General Assembly to mark the end of the program year and celebrate the year-long achievements for AWEC’s Cohort 4 Fellows.

What’s the most effective way to generate good ideas? If you think you’re not an “Idea Person”, don’t be alarmed - we are sharing 4 simple techniques to help break conventional thinking and make that light bulb appear!

What’s the secret to running a successful global brand? With more than 40-decades of experience, Shelly Lazarus, considered one of the most influential women in marketing and advertising, shares some wisdom on what it takes to lead!