As AWEC approaches our 5 year anniversary and in honor of International Women’s Day 2022, we are thrilled to announce #ShePowersAfrica, a matching gift challenge campaign that will enable us to increase both the depth and breadth of our impact.

Entrepreneurs can all agree that when you first start out, you're bound to make some rookie mistakes; it's all part of the journey. If you’re lucky, most of these mistakes are easy to fix and learn from. But, in hindsight, let's be honest, there are some things you're better off avoiding all together.

Kudzayi Nheweyembwa, General Manager, Hilton Garden Inn in Zambia, described his unexpected journey as an AWEC mentor for three years.

When female entrepreneurs don’t promote their businesses, their work often silently goes unnoticed which can lead to fewer opportunities for partnerships and investor backing. Read on for advice on how to make a strong first impression.

The end of year holiday season can easily become overwhelming for anyone, let alone for women running their own businesses and balancing family life. This is why, AWEC mentor, Fabiola Riobe, is sharing her top tips on self-care for women in business.

From IT consultant to music teacher; Kunbi Osinoiki speaks of her entrepreneurial journey and what it’s meant for her to have a network of like-minded women entrepreneurs to share the joys and the pitfalls.

Gratitude helps you realise what is important to your business. Making your team, suppliers and customers feel happy and appreciated will pay more dividends than any marketing gimmick that you may be advised to try.

It takes a lot of confidence to start a business. But what do you do when you have to shut it down and begin the process all over again? This is the story of Amina Ighoud who shares her startup experience, the challenges faced, and how she overcame them.

In Part 2 of our series on business finance, we discuss some of the most common business mistakes we’ve identified that can negatively impact financial performance and how best to rectify them.

Changing careers can be tough and nerve racking. It is likely to bring with it a new routine, which may affect your work/life balance, and what’s more you'll probably be entering an unfamiliar space and will have to build new relationships and a good professional reputation —sometimes from scratch.

These two ladies are a great example of how to turn a pandemic into a milestone for your business. You need to think big, say yes to opportunities, consult mentors and keep learning skills and knowledge that may come in handy for your growth.

A financially literate business owner is more likely to be fully in control of their business. In this article we share five key terms that highlight the importance of thinking in numbers!

Customer acquisition is the lifeblood of any company, small or large. But with all the sales and marketing tools that exist today, why do business owners still find it challenging to attract new buyers for their products and services?

Running your own business is an adventure. Read about the tools that Jocelyne used to set herself up for success in a tough sector.

Africa is not a monolith, but rather 54 individual countries with their own laws, policies, cultural norms, and business landscapes. How can companies and organizations begin to understand the nuances to effectively empower women entrepreneurs in those countries? We explored more than a dozen countries and highlighted three in this article.

While business owners need a cocktail of skills to run a successful enterprise, the most crucial one is to build solutions with the customer in mind. This focus on service is the game-changer your business needs to thrive, even in a global pandemic.

After applying for the program and waiting anxiously for the news, 200 women received the invitation for a coveted spot in the African Women Entrepreneurship Cooperative’s flagship program.

Rejection is not a topic that individuals discuss often because it’s painful and no one likes the experience. But addressing this taboo topic enables us to learn from the process and chart a path to eventual success.

As Jack Welch said, “Good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.” Tap into the fantastic tips shared in the AWEC Virtual General Assembly, and you will be well on your way to becoming a great business leader.