What does it take to grow a business across borders when language and culture shape how people connect, buy, and build trust? In this story, AWEC Cohort 1 alumna Victorine Sarr Awuah, founder of Lyvv Cosmetics, shares her journey of building a beauty brand for melanin-rich skin and expanding into six countries across Africa and beyond. From facing rejection in her home market to landing her first major contract in South Africa, Victorine's experience challenges entrepreneurs to look beyond familiar markets, understand different customer needs, build meaningful relationships, and remain open to unexpected opportunities. Discover why successful expansion takes more than speaking the language. It takes understanding the people behind the market.
Business Beyond Borders & Language Barriers: How to Build Trust & Enter New Markets
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