Get the Insider View on Doing Business as an African Woman
Silicon Valley Meets Silicon Savannah: A Call for African Women Entrepreneurs to Drive Economic Growth Through Innovation
Although women entrepreneurs play a crucial role in the African economy, they experience numerous challenges due to limited access to funding, market opportunities, and support networks. However, innovation provides a vital tool in overcoming these hurdles. The keynote speakers at AWEC's General Assembly highlighted the importance of innovation in overcoming the distinct challenges that African women entrepreneurs face.
AWEC’s First In-Person General Assembly: A Sneak Peak at the Exciting Agenda
We are thrilled to come together and celebrate the success of African businesses that have been powered by AWEC's program over the past five years. The upcoming event will be an opportunity to commemorate this great achievement. Here’s an inside look at what they can expect to experience.
Embracing Innovation for Virtual Events: Surprising Lessons Learned Along the Way
As we prepare to touch down in Nairobi, Kenya, there is a bittersweet feeling of excitement and reflection. While the last 3 years have seen us hosting entirely virtual events due to circumstances beyond our control, there is no denying that this journey has been long and full of opportunities for us to learn and innovate. This article covers three takeaways from our virtual event planning experiences.
How She Powers Africa: AWEC Stories of Impact and Contributions to the Continent
Over the next year, AWEC will showcase stories and conversations from program fellows, alumnae and the wider community to highlight how they are contributing to Africa's growth. This article spotlights four remarkable women who are providing unique contributions through their businesses, knowledge and expertise.
#EmbraceEquity: Unlocking Opportunities for African Women Entrepreneurs Through Equity, Inclusion and Empowerment
Women represent over half of the population in Africa, yet they continue to face many barriers to success. This article explores some of the equitable initiatives designed specifically to support African women entrepreneurs, which can help unlock their full potential.
AWEC Spotlights : Margaret Munyure & Oluwatunmise Adejare - On Developing a Surefire Sales Strategy Based on AWEC Learnings
As an entrepreneur, sales are the key driver of all of your business operations. Without sales, you have no profits, no new customers, and you are unable to secure a return on your investment. Your sales affect your business’s growth and how well you can compete with your competitors. How can African women entrepreneurs generate more sales in order to grow their businesses?
The Art and Science of Selling: Unlocking the Buying Process to Grow Your Client Base
Research has taught us that selling is both an art and a science. The latter requires processes, skills and methodology grounded in detailed-oriented, researched disciplines such as social psychology, neuroscience, and behavioral economics, among others. In this article, we explore the different ways of selling and what goes on in the buyer's mind during the buying process!
AWEC Spotlight: Atinuke Adegboye - On Paving Her Own Path to Financial Freedom Through Business and Helping Other Women Achieve the Same
Atinuke Adegboye experienced a financial wake-up call when she unexpectedly lost her corporate job. She seized the opportunity to take charge of her financial security, and has since achieved peace of mind by leading an intentional lifestyle grounded in smart money management strategies.
Financial Strategies for Africa’s Women-Owned Businesses in the Midst of Inflation
Inflation is the focus of many conversations lately as its effects ripple through economies around the globe. Already dealing with an uncertain business landscape due to political upheaval and pandemic, Africa's female entrepreneurs are now faced with a new challenge —the rising prices of goods and services amid inflationary pressure. How can women sustain their businesses in such dire circumstances?
Global Leaders Share Insights on Building Successful Businesses Through The Power of Storytelling
It is said that Harvard professor Marshall Ganz helped Barack Obama become president by training thousands of volunteers in storytelling. Tap into some of the strategies in this article to uncover this powerful tool for your business!
Shop AWEC Businesses This Giving Season and Empower an African Woman Entrepreneur
Double the impact of your gift this giving season by browsing through a selection of thoughtful, unique products made or sourced by AWEC alumnae businesses. As you surprise your loved ones this giving season, your investment will be empowering an African woman entrepreneur somewhere on the continent.
Go Digital Like a Pro: Leveraging Aristotle's Three Methods of Persuasion in Modern Marketing
Every persuasive speech, article, or marketing campaign needs to encompass at least one of the three "appeals": ethos, logos, and pathos. What are these appeals and how do you use them in your digital marketing efforts? Continue reading to learn more.
AWEC Spotlight: Atinuke Babatunde on the Power of Self Efficacy & Solidifying Your Voice in the Digital Marketing Space
AWEC Atinuke Babatunde shares her strategies to debunking the myth that technology is only for millenials! Building her Instagram page from zero to 45,000 in her forties, is proof that learning goes beyond gender, economics or age.
Lean CX: The Key To Scaling Business and Revenue Growth
86% of customers quit doing business with a company as a result of a negative customer experience. What are successful companies like AirBnB, Amazon, and Netflix doing differently to retain their customers?
Meekono: A Digital-Marketplace Transforming Africa’s Creative Industry One Artisan at a Time
From corporate banking to the creative sector! AWEC Alumna Daphne Kasambala shares her story of not only building businesses in the creative industry but also pledging her organization's commitment to contribute to the well-being of the artisans, the community and the environment.
Harnessing the Economic Potential of Women in Africa Through Healthy Entrepreneurial Ecosystems
African women entrepreneurs are key to the economic growth and development of the continent, but their path to business success is often an arduous one. Cultivating and promoting an environment of ongoing support is key to their sustainability.
AWEC Spotlight: Mpolokang Gaolaolwe on Embracing Change to Build A Thriving Business
Botswana leads Africa with the highest concentration of women business owners. We sat down with AWEC Alumna Mpolokang Gaolaolwe to discuss her entrepreneurial journey and growing up in the Southern African country.
Strategic Partnerships: The Key to Accelerating Women-Led Business Growth Across Africa
This year, The African Women Entrepreneurship Cooperative turns five, and as the 5th cohort dive into their first month of programming, we look back on a vital component to the organization’s long-term sustainability; partnerships!
AWEC Spotlight: Sibusisiwe Chitewe - Her Journey to COMESA; One of Africa’s Most Formidable Trading Blocs
AWEC Alumna, Sibusiswe Chitewe spoke to us about how lessons from the program prepared her for an opportunity with the continent’s eastern and southern trading bloc.
Loom Craft Chocolate: Creating Wealth for the Community Through Full-Value Cocoa Processing
It is no secret that Africa’s excessive dependency on raw material exports and imported consumer goods has a debilitating impact on its economies. AWEC Alumna Uzoamaka Izukanne Igweike spoke to us about establishing a business to address this challenge.