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Embracing Innovation for Virtual Events: Surprising Lessons Learned Along the Way

As we prepare to touch down in Nairobi, Kenya, there is a bittersweet feeling of excitement and reflection. While the last 3 years have seen us hosting entirely virtual events due to circumstances beyond our control, there is no denying that this journey has been long and full of opportunities for us to learn and innovate. This article covers three takeaways from our virtual event planning experiences.

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AWEC Spotlights : Margaret Munyure & Oluwatunmise Adejare - On Developing a Surefire Sales Strategy Based on AWEC Learnings

As an entrepreneur, sales are the key driver of all of your business operations. Without sales, you have no profits, no new customers, and you are unable to secure a return on your investment. Your sales affect your business’s growth and how well you can compete with your competitors. How can African women entrepreneurs generate more sales in order to grow their businesses?

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The Art and Science of Selling: Unlocking the Buying Process to Grow Your Client Base

Research has taught us that selling is both an art and a science. The latter requires processes, skills and methodology grounded in detailed-oriented, researched disciplines such as social psychology, neuroscience, and behavioral economics, among others. In this article, we explore the different ways of selling and what goes on in the buyer's mind during the buying process!

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Financial Strategies for Africa’s Women-Owned Businesses in the Midst of Inflation

Inflation is the focus of many conversations lately as its effects ripple through economies around the globe. Already dealing with an uncertain business landscape due to political upheaval and pandemic, Africa's female entrepreneurs are now faced with a new challenge —the rising prices of goods and services amid inflationary pressure. How can women sustain their businesses in such dire circumstances?

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Congratulations and a Warm Welcome to Cohort 5 Fellows!

After applying to the program and waiting anxiously for the news, 200 women received the invitation for a coveted spot in AWEC’s flagship program. Here’s a brief snapshot about these exceptional African women business owners from across the continent and the diaspora.

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At AWEC, we know how important it is for Africa’s women entrepreneurs and business owners alike to stay informed about industry developments so they can maximize their potential for success.

That’s why our monthly newsletter is such a valuable resource – it’s packed with useful resources and information that can help you take your business to the next level by giving you access to interviews with experts and business success stories.

We also recommend books and podcasts to keep you informed, inspired, and energized.

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