Posting Is NOT a Marketing Strategy: Digital Sales Lessons For Entrepreneurs

For the first few years, Dr. Muinat Moninuola Bello, AWEC Cohort 5 alumna and CEO of Almuzairien Ventures in Nigeria ran her business the traditional way. Offline, relying on word-of-mouth and credit-based sales. But when she joined AWEC, her perspective changed.

“Before AWEC, I wasn’t selling online. I didn’t even understand much about e-commerce. I would see people post products online, but didn’t know how it worked.”

Her turning point came during an AWEC Marketing to Your Customers Live Session with Seanice Lojede, Founder and Group CEO of Blu Flamingo Digital Africa.