From Feedback to Fortune: How to Build a Data-Driven Business Culture That Wins Customers Around the World

Social media is more than a marketing tool it is a rich source of data. By tracking engagement, sentiment, and audience behavior across platforms, businesses can uncover trends, understand customer needs, and identify new markets.

Analyzing this data allows companies to make informed decisions, tailor products or services to specific audiences, and expand strategically into global markets. In today’s digital economy, leveraging social media insights is not optional it is essential for growth and international impact.